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"Business Is Great, We Just Need Sales"

Peter Drucker, probably the first impactful management guru, said "The purpose of a business is to create and keep a customer". In other words, a business is a tool you use to sell what you do. So why do so many us say "Our business is doing great, we just need sales"?

If you're not getting the sales you want, your business is not "doing great". In fact, it's not functioning.

Drucker said there are only two - just two - functions in a business: marketing (meaning producing new sales) and innovating (staying ahead of competition and market changes). Innovating is the function of the leadership; marketing is the unique function of the business.

Your company's function is to sell what you do - get new customers, and then keep them. Stop saying "we just need more sales" as if sales were something you can order on Amazon.

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